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What is professional coaching?
The International Coaching Federation (ICF) is the global governing body for professional coaching. The ICF defines coaching as:
“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” — (ICF, 2024)
Coaching honors the client as capable, resourceful, and whole.
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What is the focus of your coaching?
I partner with high-performing professionals and senior leaders navigating constant change and increasing complexity.
While they may appear successful, many are operating on autopilot, questioning their direction, stretched by growing demands, or feeling a disconnect between performance and purpose.
My work focuses on the human side of change, helping clients realign how they think, lead, and perform so they can sustain high impact with clarity, resilience, and intention.
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What is your coaching style?
My coaching is client-driven and outcome-focused.
I listen deeply, challenge your thinking, and act as a catalyst for insight and meaningful action, always aligned to your priorities.
Grounded in professional coaching principles, I hold you as capable, resourceful, and whole. Our work is guided by your agenda, with a strong focus on inquiry, reflection, and self-discovery.
When it serves your goals, I may also draw on my experience, offering perspective, relevant insights, or targeted frameworks and assessments. These are used intentionally to support clarity, decision-making, and forward momentum, not to direct or prescribe outcomes.
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What ethical standards do you follow?
I adhere to the International Coaching Federation’s Code of Ethics, which governs
confidentiality, professionalism, and client welfare.
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Who benefits most from coaching?
Coaching is especially valuable if you or your organization are experiencing:
- Leadership transitions or expanded scope - Stepping into more complex roles while redefining how you lead, show up, and create impact under increased expectations
- Organizational change, uncertainty, or shifting priorities - Staying grounded and effective amid ambiguity, while leading others through it without losing clarity or direction
- Sustained pressure and high-stakes decision-making - Operating with focus and sound judgment when the demands are constant and the margin for error is low
- A growing gap between external success and internal alignment - Appearing successful on the surface, but feeling under-challenged, misaligned, or disconnected from what truly matters
- The need to evolve how you lead and perform - Moving beyond default patterns to lead with greater intention, presence, and impact
- The desire to sustain high performance without burnout - Achieving meaningful results while protecting your energy, focus, and overall well-being
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How do you work with individuals?
I partner with high-performing professionals navigating change, pressure, and increasing complexity, especially when what used to work no longer does.
Our work focuses on how you experience and respond to change. Together, we uncover what’s driving your current patterns, what’s creating friction, and what needs to shift for you to move forward with clarity and intention.
From there, we work through the deeper layers: how you think, lead, and show up so you can:
- Make clear, grounded decisions about your role, career, and next move
- Stay focused and effective without operating on autopilot
- Navigate change and pressure without losing yourself in the process
- Align how you perform with what actually matters to you
Each engagement is personalized and co-creative, designed to move beyond insight into meaningful, lasting change so you’re not just thinking differently, but leading and operating differently.
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How do you work with corporations?
I partner with corporations to support senior leaders navigating complexity, transformation, and increased responsibility. Engagements are tailored to strategic priorities, with clear outcomes defined upfront.
The work is confidential, pragmatic, and designed to strengthen leadership presence, decision-making, and effectiveness during periods of change
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How is your work with executive leaders structured?
Executive coaching is designed for leaders operating at the level where impact, visibility, and pressure are high. Our work focuses on elevating leadership presence, clarity, and the capacity to lead through change while accounting for organizational dynamics and stakeholder relationships.
Engagements are discreet, customized, and anchored in real-time business challenges, with success defined collaboratively.
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How long are coaching engagements?
Engagement length depends on person’s objectives, organizational context, overall desired outcomes required to drive meaningful and sustained impact.
Most coaching engagements range from 3 to 6 months, with some extending longer for sustained development or change initiatives.
In addition to longer-term engagements, a 3-session coaching package is available to individuals for focused, time-bound objectives. This format is well-suited for addressing a specific challenge, gaining clarity during a leadership transition, or pressure-testing decisions in moments of change. While highly effective for insight, alignment, and near-term direction, a 3-session engagement is not intended for sustained behavioral change or long-term leadership development, which typically require a longer partnership.
Factors influencing duration include:
- Scope of goals (individual or organizational)
- Session cadence
- Depth of transformation required
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How is coaching delivered?
Coaching begins with a complimentary 30-minute consultation, designed to ensure a strong fit and alignment. During this session, we explore high-level goals, clarify scope and duration, and identify appropriate next steps.
*Once the engagement is confirmed, a dedicated 45-minute goal-setting session is scheduled to define specific objectives, timelines, success measures, key logistics (housekeeping items), and to establish the session cadence, setting a strong foundation for a productive coaching partnership.
Regular 50-minute coaching sessions, aligned with the selected package, will then begin on the agreed-upon start date.
*(Note: the 3-session package does not include the goal-setting session)
Sessions are conducted:
- Virtually
- In person (Salt Lake City area only)
- At an agreed cadence (e.g., weekly, biweekly, monthly)
Between sessions, clients may engage in reflective practices or targeted actions that reinforce insight and forward momentum. Select tools, frameworks, or assessments may be incorporated when appropriate.
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What are the roles within the coaching partnership?
The International Coaching Federation (ICF) defines the coach’s role as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, acting as a facilitator who helps clients discover their own solutions, increase awareness, and create action plans, rather than giving advice.” - International Coaching Federation (ICF, 2024).
The Role of the Coach:
- Asks thought-provoking questions that help clients uncover their own insights as they achieve breakthrough perspectives
- Listens deeply and gently challenges assumptions
- Helps uncover blind spots and recurring patterns)
- Supports strategic thinking and confident decision-making
- Acts as a trusted accountability partner when requested
- Maintains confidentiality and adheres to professional ethical standards (ICF Code of Ethics)
The Role of the Client or Organization:
- Works with the coach to set the agenda and define success in alignment with personal and organizational priorities
- Commits time, focus, and financial investment to the coaching engagement, demonstrating seriousness about their own development and impact
- Reflects and takes purposeful action between sessions to turn insight into measurable progress
- Applies insights in real-world situations, particularly during periods of change and increased complexity
- Takes full responsibility for decisions, behaviors, and outcomes
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How is coaching different from other services?
Coaching vs. Therapy
Coaching is future-focused and performance-oriented. It supports growth, leadership effectiveness, and goal achievement. Therapy focuses on healing, diagnosis, and treatment of psychological distress. Coaching does not address mental health conditions.
Coaching vs. Consulting
Consultants diagnose problems and recommend solutions. Coaches facilitate insight so leaders generate their own solutions, strengthening capability rather than dependency.
Coaching vs. Mentoring
Mentors advise based on personal experience. Coaching centers on the client’s thinking, strengths, and leadership context rather than the coach’s career path.
Coaching vs. Training
Training follows a set curriculum. Coaching is customized, adaptive, and responsive to real-time leadership challenges.
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How do I get started?
Based on your requirements or questions, you can:
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